This 16-page specimen type promotion booklet advertises Franklin Gothic, which is one of the long-lasting American typefaces designed by Morris Fuller Benton. Each page not only provides information about the designer and the typeface but also demonstrates the range of the typeface and all available styles in the type family. Instead of using the cliché color palette, red and blue, salmon pink and blue are used to represent Franklin Gothic’s country of origin. The image of the metal set of Franklin Gothic and the digital copy of Franklin Gothic in the design reflect its past and present and create visual interesting.